青年女性牛仔裤消费群体的调查研究  

Research on Young Female Consumer Groups of Jeans

作　　者：李红勤[1] 王建萍[1] 

机构地区：[1]东华大学服装学院,上海200051

出　　处：《浙江纺织服装职业技术学院学报》2011年第4期29-36,共8页Journal of Zhejiang Fashion Institute of Technology

摘　　要：文章对上海地区部分青年女性牛仔裤消费现象作了调查研究,在对大量数据进行统计分析的基础上得出结论:青年女性牛仔裤设计要提升功能舒适性,注意外型美观性,要充分考虑到现今青年女性的喜好和兴趣。This paper makes an investigation and research on the phenomenon of jeans consumption among some young females in Shanghai. Based on the analysis over a large amount of data, the conclusion has been drawn that the design of jeans for young females should focus on the functional comfort and the elegant appearance, and should take the tastes and interests of young females nowadays into full consideration.

关 键 词：青年女性 牛仔裤 消费群体 数据分析 结构设计 

分 类 号：TS941.13[轻工技术与工程—服装设计与工程]