延安时期新华通讯社的对外传播策略探析  

Analysis on Foreign Communication Strategy of Xinhua Agency in Yan'an Period

作　　者：许莹[1] 

机构地区：[1]西安外国语大学,陕西西安710128

出　　处：《湖南大众传媒职业技术学院学报》2012年第1期46-50,共5页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：延安时期,新华通讯社及其前身红中社作为当时中国共产党所领导的唯一一家通讯社,担负起对外传播的重任。其对外传播经验,对当今全球化背景下的对外传播在主动、充分地报道事实,避免"灌输"、强调"说服",以及加强传播针对性等方面提供了有益的启示。In Yan＇ an period, as a sole news agency of the Chinese Communist Party, Xinhua Agency played a very important role in its foreign communication. Yan＇ an days was the very important period for the Chinese Communist Party. Today, the experiences of Xinhua News Agency are still valuable in news reporting.

关 键 词：延安时期 新华社 对外传播 

分 类 号：G219.29[文化科学—新闻学]