中国保险文化重塑的路径选择:跨文化融合创新  

The Path Selection of Reshaping of China's Insurance Culture:Cross-Culture Integration and Innovation

作　　者：向显湖[1] 魏涛[1] 

机构地区：[1]西南财经大学会计学院,四川成都611130

出　　处：《经济与管理》2012年第1期13-16,38,共5页Economy and Management

摘　　要：经济全球化的趋势和保险业对外开放的不断深化,为中国保险企业提供了跨文化的经营环境。鉴于中国企业文化具有不同于西方的特点,中外保险文化也各具优劣成份,中国保险文化的重塑,应通过中外保险文化的交汇、碰撞与冲突,走跨文化融合创新之路。中国保险文化跨文化融合创新所应遵循的原则,主要包括:平等互助,合作共赢;以国际化战略为导向,与本土文化相兼容;短期求同存异,长期相融共生;以诚信为根本,以综合竞争力提升为导向。The trend of economic globalization and the deepening of opening up the insurance industry provide a cross-cul- tural business environment for China＇s insurance companies. China＇s corporate culture has its characteristics different from the Western＇s. Chinese and foreign cultures all have their pros and cons of the insurance component. The reconstruction of China insurance culture should be through the intersection, collision and conflict of Chinese and foreign insurance culture, go cross the cultural fusion innovation road. China insurance culture cross cultural fusion innovation principles should mainly include equality mutual aid, win-win cooperation; take the international strategy as the guidance, and the local culture compatible; seek common ground while putting aside differences in the short-term, coexistence in harmony in the long-term; take the good faith as a basis and take the comprehensive competitiveness as the guidance.

关 键 词：中国保险业 保险文化 跨文化管理 融合创新 

分 类 号：F842.0[经济管理—保险]