我国体育彩票社会责任评价指标体系的构建  

On the Construction of Evaluation Index System of Social Responsibility in Chinese Sport Lottery

作　　者：吴殷[1] 李海[1] 

机构地区：[1]上海体育学院体育赛事研究中心,上海200438

出　　处：《上海体育学院学报》2012年第1期19-22,共4页Journal of Shanghai University of Sport

基　　金：国家社会科学基金资助青年项目(08CTY005);上海市教委重点学科(第5期)建设资助项目(J51002);上海市重点学科(第3期)建设资助项目(S30801)

摘　　要：基于利益相关者视角,在界定我国体育彩票社会责任概念的基础上,构建我国体育彩票社会责任评价指标体系,并根据专家评分数据,采用模糊层次分析法计算各级指标的权重。结果表明:当前我国体育彩票机构社会责任的重要性依次为:对政府的责任、对彩民的责任、对彩票销售网点责任人的责任和对社区的责任。This paper, from the perspective of interest stakeholder, constructs the evaluation index system of social responsibility in Chinese sport lottery, and calculate the different index weight with the methods of fuzzy hierarchy analytic process, on the basis of expert score data. It shows that the importance of social responsibility of sport lottery in our country is the responsibility to government, to lottery consumers, to owners of lottery sales outlet and to community in turns.

关 键 词：体育彩票 社会责任 利益相关者 评价 指标体系 

分 类 号：G80-05[文化科学—运动人体科学]