消费者营养标签使用情况的影响因素调查与研究  

Investigation of the influential factors on consumer's use of nutrition labeling

作　　者：刘淮玉[1] 单成迪[1] 吕静[1] 吴建华[1] 胡国泉[1] 徐文玺[1] 许娟娟 戴元明 宋巧霞 袁利民 

机构地区：[1]上海市卢湾区疾病预防控制中心环境医学科,上海200023 [2]上海市卢湾区社区卫生服务中心,上海200023

出　　处：《中华疾病控制杂志》2012年第1期60-63,共4页Chinese Journal of Disease Control & Prevention

基　　金：上海市卢湾区卫生局资助项目(LKW1015)

摘　　要：目的了解消费者对营养标签的认知程度,对目前消费者营养标签使用情况的影响因素进行分析,为营养标签的推广宣传提供依据。方法在上海市卢湾区瑞金、淮海、打浦、五里4个街道,以问卷调查的方式对1 141名消费者进行调查。结果调查对象中能正确理解营养标签的消费者仅占5.8%（44/756）,认为营养标签标注有必要的消费者占82.0%（620/756）,在购买食品时有因营养标签而影响购买决策的消费者占30.3%（189/623）。经Logistic回归分析,年龄（OR=0.962,95%CI：0.933~0.992）、受教育程度（OR=0.270,95%CI：0.084~0.866）、营养知识知晓情况（OR=0.949,95%CI：0.915~0.985）、认为是否有必要标注营养标签（OR=0.912,95%CI：0.895~0.941）4个因素为营养标签使用情况的影响因素。结论消费者对营养标签的认知度虽然很高,但是能真正理解营养标签并且运用的程度还不是很高,需加强宣教和指导,普及营养知识,使得消费者能够使用营养标签这一便捷工具来合理膳食。Objective To investigate the status of consumers＇ knowledge,attitude and practice（KAP） towards nutrition labeling and the influential factors.To provide the basis for the nutrition labels＇ promotion.Methods A questionnaire survey was conducted among 1 141 consumers in Luwan District,Shanghai.Results Only 5.8% of the consumers understood the nutrition labeling completely.82.0% of the consumers regarded it necessary on the usage of the nutrition labeling.In the purchase of food,30.3% of consumer＇s purchase decisions were affected by nutrition labels.The result of multivariate Logistic regression showed that the following factors were significantly associated with the effect： age（OR=0.962,95% CI：0.933～0.992）,education（OR=0.270,95% CI：0.084～0.866）,understanding of basic nutrition knowledge（OR=0.949,95% CI：0.915～0.985） and the attitude toward the essentiality on nutrition labeling（OR=0.912,95% CI：0.895～0.941）.Conclusions The level of knowledge and practice about nutrition labeling was high among consumers,but only a few of them understood the nutrition labeling completely.It is necessary to implement nutrition and health education aimed at promoting consumers＇ knowledge and scientific practice about nutrition labeling.

关 键 词：食品标签 问卷调查 流行病学因素 

分 类 号：R181.22[医药卫生—流行病学] R151[医药卫生—公共卫生与预防医学]