基于双边市场理论的运营商数据业务定价模型  

Pricing Model of Mobile Operator's Data Services Based on Two-sided Market Theory

作　　者：任丽[1] 吕亮[2] 

机构地区：[1]中国电信股份有限公司西安分公司 [2]北京邮电大学经济管理学院

出　　处：《现代电信科技》2011年第12期42-46,共5页Modern Science & Technology of Telecommunications

摘　　要：文章结合电信市场收费模式,以Hotelling模型为基础建立了电信企业移动互联网时代的竞争模型。研究发现运营商制定的同业务厂商的分成比例取决于消费者和业务厂商的交叉网络外部性。消费者网络接入价格(上网流量费)和消费者的组内网络外部性、消费者和业务厂商的交叉网络外部性负相关,而与消费者和业务厂商的单位运输成本正相关;运营商利润和消费者与业务厂商的交叉网络外部性负相关而和消费者与业务厂商的单位运输成本正相关。In this paper,we established a Hotelling model to simulate the two operators＇ platform competition and got three conclusions.Firstly,the deduction proportion that operator takes from the business providers depends on the differences of consumer and service provider＇s Cross-group Externalities.Secondly,consumer＇s platform access price（mobile Internet traffic price） is negatively correlated with consumer＇s intra-group externalities and the cross-group externalities of consumer and service provider,however,is positively correlated with consumer and service provider＇s transportation cost per unit.Thirdly,mobile operator＇s profit is negatively correlated with consumer and service provider＇s cross-group externalities and positively with consumer and service provider＇s transportation cost per unit.

关 键 词：电信 双边市场 组内网络外部性 交叉网络外部性 

分 类 号：TN929.5[电子电信—通信与信息系统]