城乡商贸统筹发展的模型设计与博弈分析——以浙江省“千万工程”实施绩效为例  

MODEL DESIGN AND GAME ANALYSIS OF COORDINATING THE URBAN COMMERCE AND COUNTRYSIDE COMMERCE:AN EMPIRICAL RESEARCH ON "TEN MILLION" PROJECT IN ZHEJIANG PROVINCE

作　　者：易开刚[1] 

机构地区：[1]浙江工商大学杭州商学院/现代商贸研究中心,中国浙江杭州310018

出　　处：《经济地理》2011年第12期2070-2075,共6页Economic Geography

基　　金：浙江省自然科学基金项目(编号:Y607068);教育部人文社会科学重点研究基地浙江工商大学现代商贸研究中心2009年度课题(编号:09JDSM23YB)联合资助

摘　　要：统筹城乡商贸是统筹城乡发展的重要路径和组成部分。城乡商贸统筹发展取决于农村消费者、商贸流通企业、政府三方主体之间的博弈,三方博弈的结果直接影响城乡商贸统筹发展的成效。构建了三方主体的效用指标体系和博弈模型,以浙江省"千万工程"①实施绩效为例开展了实证研究,分析了博弈前后三方主体在统筹城乡商贸活动前后的效用值变化,最终得出了"政府支持、企业投入、农村消费者响应"的统筹均衡解。The coordinating of urban and rural commerce is an important path and part of the integration of urban and rural development. This paper argues that the integration of urban and rural development depends on the game which occurs among the rural consumers, distribution enterprises and government. And the results of the game impact the effects of the integration. This paper sets up an index of utility and game model among the rural consumers, distribution enterprises and government. Then based on the empirical research on Zhejiang province＇ s Ten Million Project, this paper analyses the utility changes after coordinating urban commerce and countryside commerce, and gains an overall integrating equilibrium solution as government＇ s support, enterprises＇ investment and consumers ＇ response.

关 键 词：城乡商贸统筹 效用指标 博弈模型 浙江省“千万工程” 均衡解 

分 类 号：F713.1[经济管理—产业经济]