关于创意农业消费趋势的思考  

The Intellection of Consumption Trend of Creative Agriculture

作　　者：张若琳[1] 连丽霞[1] 

机构地区：[1]中国农业大学人文与发展学院,北京100193

出　　处：《中国农学通报》2012年第2期166-170,共5页Chinese Agricultural Science Bulletin

摘　　要：为了对创意农业寻求发展路径。以市场为导向,从市场经济角度定义了创意农业的概念,重点分析创意农业的个性化、服务化、符号化、参与性和季节性等方面的主要消费特征。并通过对创意农业消费群体的综合分类,阐明创意农业的消费倾向性。对进一步发展中国创意农业提出相应的对策。In order to find the way of development, creative agriculture was originated on the market. The article defined the creative agriculture from the perspective of the market economy, the focued on analysis personalized, service-oriented, symbolic, participatory and seasonal and other major consume features. Making the comprehensive classification of creative agriculture consumer groups, expound the consumer preference, gave a comprehensive classification of consumer group of creative agriculture, and clarified the propensity to consume. Besides, it proposed the countermeasure of creative agriculture of China.

关 键 词：创意农业 消费特征 消费群体 消费趋势 

分 类 号：F32[经济管理—产业经济]