基于SWOT分析武陵山经济协作区旅游业的竞合发展  

PERSPECTIVE ON SWOT ANALYZE THE CO-COMPETITION DEVELOPMENT OF TOURISM IN WULING MOUNTAIN ECONOMIC COOPERATIVE REGION

作　　者：刘高[1] 汪宇明[1] 

机构地区：[1]华东师范大学中国现代城市研究中心,上海200062

出　　处：《云南地理环境研究》2011年第6期27-32,共6页Yunnan Geographic Environment Research

基　　金：国家社会科学基金重点项目(08AJY033);教育部人文社会科学重点研究基地重大项目(08JJD840197)

摘　　要：区域旅游开发既需要适度的竞争,更要有紧密的合作,竞合发展是实现区域间企业利益共赢之上策。"武陵山经济协作区"的部署是为了协调渝鄂湘黔4省市毗邻落后民族地区的社会经济发展,继续深化和巩固西部大开发而提出的国家战略举措。出于武陵山经济协作区跨越多个行政区和经济区,旅游资源的整体比较优势未得到充分挖掘和发展,基于SWOT分析的视角剖析其旅游业的竞合发展战略,提出建立竞合发展模式和跨政区协作机制等建议,具有重大的理论和实践意义。The development of regional tourism needs moderate competition,also require close cooperation,and co-competition development is the best policy to achieve win-win between enterprises.Established 'Wuling Mountain Economic Cooperative Region' is the national strategy to coordinate economic and social development for backward minority regions in border areas of Yu(Chongqing city),E(Hubei province),Xiang(Hunan province)and Qian(Guizhou province),and to deepen and strengthen the western development.For the Wuling Mountain Economic Cooperative Region across administrative regions and economic zones,but its comparative advantages of tourism resources have not been fully exploited and developed,perspective on SWOT analyze to get some stratagems of co-competition development for tourism and put forward to establish model of co-competition development and coordinate mechanism of cross-administrative regions to be theoretical and practical significance.

关 键 词：武陵山经济协作区 旅游业 竞合发展 SWOT分析 

分 类 号：F592[经济管理—旅游管理]