我国职业体育市场准入制度研究  

On system of market access of Chinese professional sports league

作　　者：李燕领[1] 王家宏[1] 

机构地区：[1]苏州大学体育学院,江苏苏州215021

出　　处：《武汉体育学院学报》2011年第12期55-59,共5页Journal of Wuhan Sports University

基　　金：国家体育总局哲学社会科学项目:中国职业篮球市场准入制度研究(1542SS10096)

摘　　要：为了促进我国职业体育市场准入制度的实施与完善,职业体育市场政府管理职能必须完成向服务行政方向的转变,促进政府、社会与市场的良性互动和资源的良好整合;对我国职业体育市场行政垄断和产权模糊进行规制,整合规制内容;引入成本—收益分析方法和建立规制影响评估制度,充分发挥政府规制职能;采用激励性规制,关注企业的产出绩效和外部效应,减少对企业具体行为的控制,实现俱乐部的自主经营和职业体育市场的高效发展。In order to promote the healthy development of professional sports market, the market access system of professional sports was studied. It was held that the administrative functions of professional sports market must change from the governmental administrative to service based orientation so that a better integration could be achieved concerning the government, the society and the market. It was important to regulate the administrative monopoly of professional sports market and the property rights, to introduce cost - benefit analysis, to establish regulatory impact assessment system and to give full play to the functions of government regulation. It was also important to use incentive regulation, to focus on business performance and output of the external effects of specific acts, to reduce the control of the enterprise so that sports clubs could be autonomous in its management and the sports market could develop in a healthy way.

关 键 词：职业体育市场 市场准入 规制 俱乐部 

分 类 号：G80-05[文化科学—运动人体科学]