基于社会属性和旅游经历的旅游者生态意识研究——以海南旅游者为例  

A Research on Tourists' Ecological Awareness Based on Differences in Social Properties and Travel Experiences: A Case Study of Visitors to Hainan

作　　者：黄家玲[1] 徐红罡[2] 代姗姗[2] 李军[1] 

机构地区：[1]中山大学工学院广东省智能交通系统重点实验室,广东广州510006 [2]中山大学旅游学院,广东广州510275

出　　处：《旅游科学》2011年第6期46-54,92,共10页Tourism Science

基　　金：国家自然基金面上项目<复杂理论与旅游资源依赖型的区域发展路径研究>(40871060)

摘　　要：本文以生态意识结构层次为理论基础,设计出符合海南省旅游实情的旅游者生态意识衡量指标,并对海南省的旅游者进行问卷调查。通过因子分析法得出生态意识的4个影响因子:生态认知、生态态度、生态评价和生态行为。运用描述性分析、因子分析和相关分析,考察社会属性和旅游经历两个外部因素对生态意识的影响程度,研究发现:海南省旅游者的生态意识水平整体低下,行为与态度存在不一致的现象。旅游者的性别、年龄、职业和教育程度对生态意识的不同层次存在着不同程度的差异影响,其中:旅游者的年龄对生态态度层次表现出负相关影响,旅游者的教育程度对生态意识的积极影响效应并不高,旅游次数与旅游者的生态行为存在一定程度的正相关关系,针对性的生态意识宣传能有效提高旅游者的生态意识。Based on the ecological hierarchy theory, this paper attempts to test factors of Hainan tourists＇ ecological awareness with a questionnaire. It extracts four dimensionalities based on factor analysis： ecological knowledge, ecological attitude, ecological assessment and ecological behavior, and applies descriptive analysis, factor analysis and correlation analysis to study how social attributes and travel experiences influence the degree of ecological awareness. It＇ s found that visitors to Hainan show average low level of consciousness, and behavior inconsistent with the ; sex, age ） profession and education have obvious effects on ecological awareness： age showing negative effects to ecological awareness, while a positive correlation between education and ecological awareness is not high; a certain degree of positive correlation exists between the number of trips and ecological behaviors. The authors believe that targeted ecological awareness campaigns effectively improve tourists eco-consciousness.

关 键 词：生态意识 旅游经历 社会属性 差异 

分 类 号：F592[经济管理—旅游管理]