浅析丽水旅游产品宣传的策略  

An Analysis on Propaganda Strategies of Lishui's Tourism Products

作　　者：时艳钗[1] 

机构地区：[1]丽水学院学报编辑部,浙江丽水323000

出　　处：《丽水学院学报》2012年第1期15-18,共4页Journal of Lishui University

基　　金：丽水市社会科学界联合会课题(LC200812)

摘　　要：丽水的旅游产品非常丰富,但从整体上讲,其丰富及优质程度与知名度之间还存在不小差距。在宣传上还存在宣传主体分工不明确、形象宣传缺乏整体意识以及缺乏对客源地市场的研究等问题。对此应明确分工并充分发挥"行业协会"的作用,树立一盘棋的形象宣传意识,加强对客源市场深入细致的研究,打造立体式的产品促销网络,从而推进丽水旅游业更快发展。Tourism products in Lishui are very rich, but its popularity is still poor. The author thinks there exist many problems in the propaganda strategies to Lishui＇s touris~ products at present.For example,the division of labour in propaganda is unreasonable.The figure orientation of Lishui＇s tourism lacks the conscioursness of the whole.The research on tourism market is not enough and so on.Therefore, It is very necessary to make a resonable division of labour and set up promotion alliance,eastablish a whole conscioursness in figure orientation, strengthen the research on the tourism market,create a three-dimensional network of tourism products in the promotion of the tourism in Lishui.

关 键 词：丽水 旅游产品 促销 问题 策略 

分 类 号：G206.3[文化科学—传播学]