大型零售商主导产业链:动因、机制与路径  

Large Retailers' Dominant Industry Chain:Motivation,Mechanism and Development Path

作　　者：盛朝迅[1] 徐从才[2] 

机构地区：[1]国家发展和改革委员会产业经济与技术经济研究所,北京100038 [2]南京财经大学,江苏南京210046

出　　处：《广东商学院学报》2012年第1期4-10,96,共8页Journal of Guangdong University of Business Studies

基　　金：国家自然科学基金项目(70973049);国家发展和改革委员会宏观经济研究院重点课题(A2011041008)

摘　　要：在以需求为导向的大背景下,大型零售商作为终端销售平台,在产业链整合优化中的话语权不断增强。分工深化、组织创新、顾客价值创新和技术创新,是大型零售商主导产业链的动因;提升产业集中度、增强信息引导能力、实施多供应商战略和加强纵向一体化,是大型零售商主导产业链的有效机制;从生产者驱动转向采购者驱动、从技术驱动转向组织驱动、从产业链的单环节升级转向整链升级,是大型零售商主导产业链的必经路径。As a terminal sales platform, large retailers are gaining voice in integration and optimization of industry chain against the demand-oriented backdrop. The deepening of division of industry and the innovation of organization, customer value and technology are the major motivation that large retailers dominate industry chain; improving industry concentration, enhancing information guiding effect, implementing muhivender strategy and strengthening vertical integration are the effective mechanism that large retailers dominate industry chain; transforming from producer-driven to buyer-driven, from technology-driven to organization- driven, as well as from the upgrading of a single link of industry chain to the upgrading of a whole industry chain is the typical path that large retailers dominate industry chain.

关 键 词：大型零售商 全球价值链 产业链整合 采购者驱动 组织驱动 整链升级 

分 类 号：F721[经济管理—产业经济]