湖南省衡山县白果古镇乡村旅游开发探析  

Primary Exploration about Rural Tourism Development of Baiguo Ancient Town in Hengshan County of Hunan Province

作　　者：杨载田[1,2] 邓运员[2] 刘沛林[2] 

机构地区：[1]湖南科技经贸职业学院经济管理系,湖南衡阳421009 [2]衡阳师范学院资源环境与旅游管理系,湖南衡阳421008

出　　处：《安徽农业科学》2012年第3期1615-1617,1717,共4页Journal of Anhui Agricultural Sciences

基　　金：湖南省社科基金项目(11YBB053);衡阳市社科规划重点项目(2010B009);湖南省教育厅科技计划项目(11C0571)

摘　　要：从交通区位条件、建设大南岳旅游的发展契机和乡村旅游发展的推动力方面分析了白果古镇发展乡村旅游的优势。认为其旅游资源的特点在于乡村田园山色与丹霞风光交相辉映;人杰地灵,名人荟萃,且多具传奇色彩;三大红色旅游资源品牌交相辉映。强调了白果古镇乡村旅游开发必须进行科学定位,塑造品牌,突出乡村主题,以实现乡村旅游的可持续发展。The advantages of developing rural tourism in Baiguo Town were analyzed from its traffic location,the development opportunity of constructing Dananyue tourism and the driving force of rural tourism.The characteristics of its tourism resources were the well combination of rural picturesque scenery and Danxia landform,the hometown of outstanding people,the gathering place of celebrities,the legendary colors,and the convergence of three famous red tourism brands.It was emphasized that the rural tourism in Baiguo Town should be based on scientific orientation,cultivate the brands and highlight the theme of countryside so as to realize the sustainable development of rural tourism.

关 键 词：衡山后山 白果古镇 乡村旅游开发 

分 类 号：F590.75[经济管理—旅游管理]