海峡两岸休闲观光农业之特色与合作策略  

Features and Cooperation Strategies of the Agritourism of Both Sides of the Taiwan Strait

作　　者：段兆麟 

机构地区：[1]台湾屏东科技大学农企业管理系,台湾屏东91207

出　　处：《海口经济学院学报》2011年第3期1-6,84,共7页

摘　　要：休闲观光农业是在社会与环境变迁下．创造新价值的新兴农企业。两岸休闲观光农业发展各具特色。两岸休闲观光农业在发展缘起、发展理念、产业性质、经营主体、资源基础、市场客源、旅游诉求、旅游内涵等方面有其相同之处；而相异之处表现在法律规范、用地限制、场区规划、地区规划、经营规模、特色表现、科研体验、游客参与、经营管理、生态维护、竞争程度等方面。两岸休闲观光农业在休闲农业规划与设计方面、休闲农业行销宣传方面、休闲农业人力培训方面、体闲农业策略联盟、休闲农业投资与经营合作等方面都可以进行合作。大陆休闲观光农业的特性在于资源丰富，市场潜力大，且经营者学习性强；台湾休闲农业的关键成功因素则是创新及经营管理．核心能力是知识获取及应用的能力。两岸休闲观光农业若能开创独特的风格。朝特色化、精致化、体验化的方向努力，加强交流合作，将能共同达成双赢的目标。The agritourism of both sides of the Taiwan Strait has a lot in common, such as the development origin, development concept, industrial property, resource base, market source, travel demand, travel connotation and so on. Whereas, there are still differences between them, like the regulation, land restrict, course planning, market capacity, distinguishing feature, research experience, tourist participation, operating management, ecological maintenance, competition degree and so on. On the other hand, there is enormous potentials remain untapped in the cooperation of both sides, from the aspects of agritourism planning and design, marketing and promotion, training of human resource, strategic alliance, investment and cooperation, etc.. The agritourism in the mainland has rich resource, huge market and strong learning ability, while in Taiwan has great innovation, management and practical skills. A win-win situation is attainable if the both sides dedicate in the direction of differentiation, specification and experiencing.

关 键 词：休闲观光农业 两岸农业合作 合作策略 

分 类 号：F323.4[经济管理—产业经济]