中国企业投资东南亚红土型镍矿的SWOT分析及战略选择  

SWOT ANALYSIS AND STRATEGIC INVESTMENT IN MINING SOUTHEAST ASIA'S LATERITE NICKEL

作　　者：霍晓萍[1] 付伟[2,3] 

机构地区：[1]桂林理工大学管理学院,广西桂林541004 [2]桂林理工大学地球科学学院,广西桂林541004 [3]广西地质工程中心重点实验室,广西桂林541004

出　　处：《资源与产业》2012年第1期18-25,共8页Resources & Industries

基　　金：广西自然科学青年基金(桂科青0991083);广西壮族自治区教育厅科研项目(200911LX123)

摘　　要：东南亚红土镍矿是我国境外矿业投资的热点。境外矿业投资是一项高风险的市场行为,系统而理性地分析投资方的自身能力以及对象国的投资环境,对于降低投资风险、保障投资成功至关重要。基于SWOT分析方法,对中国企业投资东南亚红土镍矿的内部资源和外部环境进行了系统分析,明确了投资行为的优势、劣势、机会和威胁等4组要素。在SWOT矩阵分析的基础上,提出了SO(增长型)战略+ST(多元化)战略是中国企业投资东南亚红土镍矿的有利方向。依据实地考察经验和中国国情,对投资战略的具体实施给出了6项对策建议。Laterite nickel ore in Southeast Asia is a hotspot of Chinese mining investment. Concerning the overseas mining investment, it is very important to analyze investor,s abilities and investment environment in host countries. Based on SWOT analysis, this paper clarifies some crucial factors including strengths, weaknesses, opportunities and threats, and presents an investment strategy（combined SO and ST strategy）. According to national conditions and authors-experiences, six suggestions are given to government and enterprise who prefer to invest laterite nickel mining in Southeast Asia.

关 键 词：境外矿业投资 红土镍矿 东南亚矿业 SWOT分析 

分 类 号：F426.1[经济管理—产业经济] F125.5