我国移动支付业务发展的营销策略分析  

Analysis of the Marketing Strategies to the Development of Mobile Payment in China

作　　者：马凌[1] 游亚敏[1] 

机构地区：[1]重庆邮电大学经济管理学院,重庆400065

出　　处：《改革与战略》2012年第1期64-66,91,共4页Reformation & Strategy

基　　金：重庆市社会科学规划重点项目(项目编号:2010ZDZH13)

摘　　要：随着手机在我国高度普及,以手机为终端,以无线通讯网络为基础,通过无线支付手段进行支付的移动支付业务市场空间广阔。文章首先对目前形势下电信运营商外部环境因素进行分析,并指出现阶段电信运营商发展移动支付业务的机遇和挑战,最后提出基于电信运营商推进移动支付业务发展的营销策略。As mobile phones are more and more popular in China, taking the mobile phones as terminal, the mobile payment business has a large market on the basis of wireless communication network. The paper analyzes the external environmental factors with the regard of the telecom operators at present, finds out the opportunities and challenges to develop mobile payment and poses the marketing strategies about the advancement of mobile payment based on the telecom operators.

关 键 词：移动支付 环境分析 营销策略 

分 类 号：F626[经济管理—产业经济]