对游戏内置广告的探讨  

Discussion on the Implantation Advertisements in Games

作　　者：马文镰[1] 

机构地区：[1]广东白云学院,广东广州510450

出　　处：《科教文汇》2011年第33期206-208,共3页Journal of Science and Education

摘　　要：随着游戏的出现及发展,游戏的用户群体不断扩大,越来越多的人在游戏中花费更多的时间,他们不看电视、不听广播、不看报纸,传统媒体投放广告对他们来说产生的边际效用越来越低,这部分消费群体逐步进入广告宣传的空白状态。如何把广告有效地宣传到游戏玩家身上,是本文要探讨的主要内容。With the emergence and development of the game, the game＇s user base continued to expand,more and more people in the game to spend more time, they do not watch TV, not listening to the radio do not read newspapers, traditional media advertising for them is becoming less and less marginal utility generated,this part of the consumer groups gradually into advertising blank.This paper mainly explores how to effectively advocate ads among game players.

关 键 词：游戏 广告 媒体 植入方式 

分 类 号：F713[经济管理—产业经济]