探析中国武术产业化之路  

The Analysis and Exploration of the Way of Chinese Wushu Industrialization

作　　者：王强[1] 

机构地区：[1]沈阳师范大学体育科学学院,辽宁沈阳110034

出　　处：《搏击（武术科学）》2011年第12期17-18,23,共3页Wushu Science

摘　　要：武术产业化已经成为我国武术事业发展到现阶段所面临的重要课题之一。跨入新的世纪武术如何利用自身优势,充分开发武术商品使之市场化是武术产业发展的关键。文章采用文献资料法对我国最灿烂的传统文化精粹———武术,在社会主义市场经济条件下如何适应市场改变不足,并利用自己的优势发展武术产业的道路进行了探索和分析,以求加快武术产业化进程。With the prospect of competitive Wushu entering the Olympics and the explosive progress of Wushu champions in all categories,the concept of ＂Wushu industry＂ and ＂Wushu market＂ has been raised.The industrialization of Wushu has already become one of the important topics being faced in the present development of Chinese Wushu undertaking.As we entered the new millennium,the question of how we use the strengths of Wushu and fully develop Wushu commodities and industrialize them is a crucial one.This essay employs the method of document retrieval to carry out an exploration and analysis of how Wushu-Chinese most glorious traditional cultural heritage has not sufficiently adjusted to the market under socialist market economic conditions and must exploit its strengths to develop Wushu sector in the hope of hastening the progress of the Wushu industrialization.

关 键 词：武术 市场 产业化 

分 类 号：G85[文化科学—民族体育]