旅游公共服务多元化供给:政府职能定位与模式选择研究  

Plural Supply of Tourism Public Services:Function of Government and Pattern Choices

作　　者：李爽[1] 黄福才[2] 钱丽芸[3] 

机构地区：[1]华南师范大学旅游管理系,广东广州510631 [2]厦门大学管理学院酒店与旅游管理系,福建厦门361005 [3]中山大学旅游发展与规划研究中心,广东广州510275

出　　处：《旅游学刊》2012年第2期13-22,共10页Tourism Tribune

基　　金：广东省自然科学基金(9451063101002226;10451063101005234);教育部人文社会科学研究项目(10YJC630140)共同资助~~

摘　　要：随着我国旅游业的蓬勃发展,旅游公共服务的广泛社会需求、政府职能转变的内在要求以及旅游公共服务的实践探索,已经对创新旅游公共服务供给模式提出了迫切要求。文章以公共经济学和公共管理学等理论作为主要分析工具,结合旅游公共服务实践,明确政府在旅游公共服务多元化供给过程中职能定位的基础上,探讨旅游公共服务政府、市场、社会共同参与的旅游公共服务供给模式,以保证旅游公共服务在制度框架内有效供给,满足公众日益增长的旅游公共服务需求和实现公共利益。With the vigorous development of tourism industry in China, innovation of supply patterns of tourism public services has become an urgent and important task for tourism management departments to adapt to a wide range of social demand for tourism public services, the inherent requirements of government function transformation, and practice of tourism public services. Providing public service is one of the most basic and frequent functions for the country and the government; it is also one of the logical beginnings which the government exists. But the government should not be the only direct provider of tourism public services; it is possible for othersocial sectors to enter the field of tourism public services. It is also an important policy tool for tourism industry to build public-private partnership in transition. This paper uses the theories of public economics and public management as the main analytical tool, combines with practices of domestic and international tourism public services, clarifies the function and role of government in plural supply of tourism public services, and explores plural supply patterns of tourism public services with ＂ Government, Market and Society＂ involved in. It is necessary to correctly handle the relationships between the government（ G）, the market（M） and the society（S） , as well as the relationships between fairness and efficiency, to ensure the lead responsibility of government, and to give full play to the role of market and society in plural supply of tourism public services. Government is to stress giving the best overall service to our customers, while others emphasize on the part of the services. Individual needs are different, services of for-profit organizations are to meet the needs of individual differences, which is a response to customer segmentation. Non-profit organizations, to a certain extent, can add up the governments＇ inadequate supply and make up the deficiencies for commercial enterprise supply of tourism public services. Individual supp

关 键 词：旅游公共服务 供给模式 多中心治理 

分 类 号：F592[经济管理—旅游管理]