中国邮轮旅游产业:研究现状与展望  

Cruise Tourism Industry in China:Present Situation of Studies and Prospect

作　　者：孙晓东[1] 冯学钢[1] 

机构地区：[1]华东师范大学商学院,上海200241

出　　处：《旅游学刊》2012年第2期101-112,共12页Tourism Tribune

基　　金：国家社会科学基金(06BJY099)后续资助~~

摘　　要：邮轮产业已经成为现代旅游业中发展最为迅猛的行业,近几年达到8%左右的增长速度,被视为"漂浮在黄金水道上的黄金产业"。然而,邮轮业并没有引起学术界的足够关注,研究成果还非常有限。近年来国际邮轮市场的倾斜,使得中国邮轮旅游业发展势头强劲,已成为中国经济增长的新方式和新领域。文章基于国内现有的文献资料,对中国邮轮旅游产业的研究问题和研究成果进行了综述。首先介绍了世界邮轮业的概况和中国邮轮业的发展现状;其次从宏观审视和微观分析的角度讨论了中国学者对邮轮旅游业的研究成果;最后针对中国邮轮产业的问题,从产业集聚视角、利益相关者视角和消费者视角提出了未来值得研究的方向。Cruise line industry has become fastest growing trade in modern tourism industry with an annual growing rate of about 8% in recent years. It has been regarded as ＂golden industry floating on golden waterway＂. However, cruise line industry in China has not aroused enough concern among academic circle. There are very limited literature related to cruise tourism both at home and abroad. With the preferential policy of international cruise market, cruise tourism industry in China has witnessed robust development and has become a new field of China＇ s economic growth. The paper summarizes the problems and study results based on available literature. We firstly introduce the current situation of development related to cruise hire industry both at home and abroad and then discuss the study results by Chinese scholars from the perspectives of macroscopic examination and microscopic analysis. Finally, future study orientation is put forward from the perspectives of industrial cluster, stakeholders and consumers.

关 键 词：邮轮 邮轮产业 邮轮旅游 中国邮轮产业 

分 类 号：F592[经济管理—旅游管理]