图书馆媒体营销策略研究——以上海图书馆为例  

Library Media Marketing Strategies——Take Shanghai Library as an Example

作　　者：张正[1] 罗春荣[2] 

机构地区：[1]广州大学图书馆,广州510006 [2]中山大学图书馆,广州510275

出　　处：《图书情报工作》2012年第3期88-91,139,共5页Library and Information Service

基　　金：2010年广东省哲学社会科学规划项目"图书馆媒体营销与推广研究:以广州市为例"(项目编号:GD10YTS02)研究成果之一

摘　　要：分析上海图书馆"创新服务、提升品质"、"努力塑造图书馆服务品牌"、"交流共享图书馆资源"、"宣传世博、服务世博"和建立良好媒体关系的营销策略,指出其他公共图书馆应借鉴上海图书馆的媒体营销经验,以本馆优势和特色为基础,强化媒体营销意识,积极开展媒体营销活动。The paper analyzed the marketing strategies of Shanghai Library, such as its ＇the innovation service, the promotion quality＇ , ＇ to build the library service brand＇ , the exchange to share the library resources ＇ diligently＇ , ＇ to proclaim is handed down for generations abundant, the service world was abundant＇ activities and the establishment of good media relationship, pointed out that other public libraries can study this model from the Shanghai Library media marketing experience, and take the superiority and the characteristic as the foundation, strengthen media marketing consciousness, carry out the media marketing activity positively.

关 键 词：公共图书馆 媒体营销 策略研究 上海图书馆 

分 类 号：G258.2[文化科学—图书馆学]