论国企改制后经营者续用原国有中华老字号的法律问题  

Issues of Continue to Use State-owned Chinese Time-honored Brand by Operators after State-owned Enterprises' Equity Restructuring

作　　者：黄瑶[1] 向凌[1,2] 

机构地区：[1]中山大学法学院,广东广州510275 [2]广东金融学院法律系,广东广州510521

出　　处：《湖南大学学报（社会科学版）》2012年第1期154-160,共7页Journal of Hunan University(Social Sciences)

基　　金：国家社会科学基金项目(08@ZH003);横向课题项目“国企改制后经营者续用原国有中华老字号法律问题研究”的资助

摘　　要：20世纪90年代中期以来,许多中华老字号企业在股权改制后纷纷受到延续使用原国有老字号的资格问题、范围问题和价值转让等问题的困扰。面对这些问题,应当将字号权纳入知识产权法律保护体系,在考虑对中华老字号进行类似于驰名商标的特殊保护的同时,科学评估老字号的无形财产价值,不断推动字号与商标的一体化。Since Mid-20th century,many Chinese time-honored brand enterprises encountered qualification problems,scope problems,value transfer problems in the process of continue to use original state-owned time-honored brand after equity restructuring.Faced with these problems,this paper suggests that it is necessary to add trade name rights into the legal system of intellectual property.Furthermore,some other measures are also important to take to solve problems above： such as using the special protection rules of well-known trade marks to protect Chinese time-honored brands,scientifically assessing the time-honored brands＇ intangible property value,promoting the integration of trade names and trade marks and so on.

关 键 词：股权改制 中华老字号 字号 驰名商标 

分 类 号：F426.82[经济管理—产业经济]