化妆品及盥洗用品的发展与市场营销趋势  

Developing and marketing trend of C&T

作　　者：张威[1] 

机构地区：[1]全国表面活性剂和洗涤剂行业生产力促进中心,北京100094

出　　处：《日用化学品科学》2012年第1期39-41,共3页Detergent & Cosmetics

摘　　要：2011年,在米兰举行的欧洲化妆品原料展会上,关于市场发展趋势的演讲中产品承诺与交付方式成为重点。行业的绿色化可持续发展和抗老化产品是行业的关键议题。化妆品行业将向绿色化发展,并将焦点放在可持续性和社会责任方面。互联网与移动商务在未来几年将成为品牌推广和产品销售的主要渠道。抗老化产品依然是新产品开发的关键领域,并在近几年中变得日渐重要。The presentations in marketing trends programme were focused on promises and delivery at this years’ in-cosmetics in Milan.The current thinking on key industry issues includes green sustainability and anti-ageing.Green remains at the forefront of the industry as companies move towards being＂green＂and shifting focus towards being sustainable and socially responsible.The internet and mobile commerce will be the key trend for brand spread and distribution.Anti-ageing remains a key area for new product development and has been growing more important in recent years.

关 键 词：化妆品 市场 可持续性 绿色化 

分 类 号：F416.72[经济管理—产业经济] F274