会展经济发展趋势管窥——西安会展业发展的SWOT分析  

On the problems in the convention and exhibition industry in Xi'an city

作　　者：答百洋 张雪鹏[1] 

机构地区：[1]西安欧亚学院物流贸易学院,陕西西安710061

出　　处：《西安欧亚学院学报》2012年第1期45-47,共3页Journal of xi‘an Eurasia University

基　　金：2011年度西安市社会科学规划项目"西安会展经济发展研究"(SGHB-11-06)

摘　　要：会展作为当今经济发展的一个亮点,给城市的发展带来了新的机遇与挑战。西安作为西部的中心城市,也是关天经济区的核心城市,会展业的发展有着巨大的市场机会,但是也面临着一些发展困扰的问题。旨在研究西安会展业发展现状基础上,利用SWOT分析法发现西安会展业存在的诸多问题,并结合研究提出一些建议。As one of the highlights in today＇s economic development,the convention and exhibition industry develops very rapidly,which brings about new opportunities and challenges to the development of cities.Xi＇an functions as the central city of West China and the nuclear city of Guanzhong-Tianshui Economic Zone,and it has a very large market for the development of the convention and exhibition industry;but,it also has some problems to hinder the development.Based on the investigation into the current situation of the convention and exhibition industry in Xi＇an,this paper studies the problems in the industry in Xi＇an in terms of the method of SWOT to provide some suggestions.

关 键 词：西安会展业 现状 问题 

分 类 号：F710[经济管理—产业经济]