欠发达地区区域品牌建设研究——基于浙江丽水的经验  

On the Building of Regional Brand in Underdeveloped Regions:Based on the Experience of Zhejiang Lishui

作　　者：张孟洋[1] 

机构地区：[1]中共丽水市委党校,浙江丽水323000

出　　处：《浙江树人大学学报》2011年第5期43-48,共6页Journal of Zhejiang Shuren University

基　　金：丽水市社科联2009年度招标课题"丽水市区域竞争力问题研究"(LB200909)的阶段性研究成果

摘　　要：在全球经济一体化的大趋势下,品牌经济已逐步成为市场经济竞争的主要模式,发展区域品牌已成为地方政府提升知名度、企业提升市场竞争力和实现产业集群发展的重要途径。该文以经济发达的浙江省欠发达地区的丽水市区域品牌建设为例,确立了经济欠发达地区区域品牌建设的分析框架,以期为经济欠发达地区实施区域品牌战略、发挥后发优势、培育新增长点和实现跨越发展提供参考。Under the trend of globalization and economic integration,brand economy has gradually become the main form of market competition.Development of regional brand is becoming an important approach for raising local governments＇ visibility,improving enterprises＇ market competitiveness,and achieving industrial integration.This paper takes the example of brand building in Lishui,one of the underdeveloped regions in Zhejiang,to establish a framework for analyzing regional brand building in economically underdeveloped areas.This is expected to provide references for underdeveloped regions to implement regional brand strategy,play to the strengths,cultivate new growth points,and achieve development leap.

关 键 词：欠发达地区 区域品牌 品牌定位 浙江 丽水 

分 类 号：F127[经济管理—世界经济]