优化吉林省农产品品牌生态环境对策研究  

Optimization of Biological Environment of Jilin Agricultural Brand

作　　者：刘桂清[1] 朱嫒玲[1] 

机构地区：[1]长春大学管理学院,吉林长春130022

出　　处：《吉林省经济管理干部学院学报》2011年第5期13-16,共4页Journal of Jilin Province Economic Management Cadre College

摘　　要：吉林省农业资源丰富,是国家重点建设的生态示范省,在全国具有举足轻重的地位。可是吉林省的品牌化建设和生态环境发展却相对落后,近年来,吉林省的农业品牌面临着两难的尴尬处境:一方面拥有全国最丰富、最好的农业资源,另一方面却不能够将这些资源优势转化为品牌优势,农业发展水平不高。为了解决吉林省农产品品牌化经营中存在的问题,应注重营建品牌生态环境,对吉林省的农产品进行品牌整合,加强品牌管理,致力于打造吉林省农产品绿色品牌,拓宽国内外市场,提高农产品的质量和市场竞争力,增加农业生产者的收入。Jilin Province has rich agricultural resources and it is a key province of national ecological demonstration province in our country.However,the construction of Jilin brand and the development of the ecological environment is relatively backward in recent years.Jilin Province is facing the embarrassing situation of dilemma： on the one hand,it has the most extensive,best agricultural resources,on the other hand,it is not able to turn these resources into a brand advantage and agricultural development level is not high.We should focus on the ecological environment construction,integret agricultural products of Jilin Province,strengthen brand management,build green brands,expand domestic and foreign markets,improve agricultural quality and market competitiveness,and increase the income of agricultural producers.

关 键 词：品牌生态环境 优化对策 品牌整合 

分 类 号：F304.3[经济管理—产业经济]