房地产广告中的语音变异和语义变异研究  

Phonological Deviation and Semantic Deviation in Real Estate Advertising

作　　者：罗芳[1] 肖建安[1] 

机构地区：[1]湖南工业大学外国语学院,湖南株洲412007

出　　处：《哈尔滨学院学报》2012年第1期98-101,共4页Journal of Harbin University

摘　　要：房地产广告随着房地产热日益被研究界关注,其广告现象已成为语言研究的主题。变异是违背常规的一种表达方式,其目的在于造成一种"突出",达到某种特殊的效果。文章从语音变异和语义变异两个方面探讨了房地产广告中的变异现象。The estate advertising has gained more and more concern since the estate industry becomes hot in almost all cities in China.Deviation is the language phenomenon against normal way of use or conventional language practice.Its purpose is to create foregrounding and achieve special effects.This paper discusses the phenomenon of deviation in the restate advertising from phonological deviation and semantic deviation.

关 键 词：房地产广告 语音变异 语义变异 

分 类 号：H31[语言文字—英语]