自媒体时代的视觉传播研究  

The Visual Communication in We-media Time

作　　者：莫茜[1] 牟书[2] 

机构地区：[1]北京师范大学珠海分校艺术与传播学院传播系,珠海519085 [2]北京联合大学师范学院心理学系,北京100011

出　　处：《学术探索》2012年第2期140-142,共3页Academic Exploration

基　　金：北京市属高等学校人才强教计划资助项目;项目编号(PHR201108388)

摘　　要：自媒体时代的视觉传播是一种数字化的传播,人们能更方便、迅速地理解视觉形象以及对视觉形象的再创作,关注与研究视觉传播中的虚拟与真实成为重要的议题;在自媒体视觉形象构建的环境当中,大量的视觉信息在改写了当代人的生存体验和交往方式,互文在赋予图像心理共鸣和影响上起着重要作用,自媒体时代的视觉传播促进了虚拟的世界和实存的世界同在、同构、交融、互动。In the age of We - Media, people can decode and recreate visual image quickly and conveniently for visual communication earl be finished by bit. Virtuality and reality in visual communication have become an important issue of research. In the construction of We - Media visual image, huge quantity of visual information has rewritten the existential experi- ences and interactions of contemporary people. Intertextuality plays an important role in psychological inspiration. Visual communication in the age of We - Media Virtual Social Interaction promotes the coexistence, isomorphism, integration and interaction between the real word and the cyber - world.

关 键 词：自媒体 视觉传播 虚拟实景 互文性 虚拟社会交往 

分 类 号：G206[文化科学—传播学]