英国旅游者出游年龄规律研究  

ON THE AGE PATTERNS OF BRITISH TOURISTS

作　　者：苏红霞[1] 

机构地区：[1]西安外国语大学旅游学院.人文地理研究所,西安710061

出　　处：《人文地理》2012年第1期156-160,共5页Human Geography

基　　金：陕西省社会科学基金项目(10Q072);陕西省教育厅基金项目(2010JK236);陕西省教育厅项目(09JK189);西安外国语大学校级重点项目(10XWA06)

摘　　要：旅游统计和市场研究中年龄经常作为一个变量被广泛使用,但是针对年龄变量的论证却寥寥无几。本文依托中英两国最新权威统计资料,结合实地问卷调查资料,以英国人为例,研究年龄对其出游的影响规律,首次提出了出游年龄优势论。英国人出游决策呈现明显的年龄规律,以青壮年(25—44岁)和中老年(45—64岁)为主,占80%以上,其余年龄群体所占比例较少。这种现象归结为"出游年龄优势论"。人口老龄化趋势促使旅游管理者和营销者关注老龄化市场,老龄市场份额呈上升趋势,但是老年人不会取代中青年成为首要旅游市场,这主要是受健康状况和收入水平双瓶颈限制。英国旅游市场呈现出来的年龄规律具有一定的普遍性。Age has always been a segmentation variable in tourism statistics and tourism marketing. It is found that people of different age groups have different interests in sports tourism and their consumer behavior are different. With all the literatre available, the justification of age as a segmentation variable can hardly be found. This paper just deals with this issue and analyzes the influence of age on travel decision-making based on both the national statistics of China and Great Britain, and the survey on British visitors in China. The analysis is made from three perspectives： British inbound travel, British outbound travel and British visitors coming to China. The second-hand data employed are taken from the United Kingdom Travel Statistics Of- rice, China Tourism Annuals, the United Kingdom National Statistics, etc. The first-hand data are sourced from the survey conducted in six major tourism cities in China and aid enormously in analysis serving as the complementary data of this paper. British tourists and American tourists are compared to further the under- standing of age and travel. Age psychology has been used to analyze the characteristics of different age groups. In addition to the tourism statistics home and abroad, this paper also quoted from other sources con- cerning age and employment, age and income, age and health, age and purpose of travel, etc. It finds out the travel decision-making patterns of different age groups and raises the point of ＂age priority＂ in travel. People of a particular age range have different characteristics from people of another age group. These distinctive features affect decision-making in tourism. Even though more and more elderly people began to travel world- wide, they will never become the primary tourist market replacing the middle aged group restrained by their health and income. The 25-44 age group is the primary tourist market in Britain followed by the 45-64 age group. Other age groups travel less frequently. These findings challenge the widely accepted v

关 键 词：年龄 优势 英国游客 

分 类 号：F590[经济管理—旅游管理]