全民健身服务市场准入制度的研究——以广东省为例  

The Study of Market Access System of National Fitness Service Business:Take Guangdong Province as an Example

作　　者：吴家琳[1] 刘学谦[1] 何远梅[1] 商执娜[1] 

机构地区：[1]广州大学体育学院,广东广州510006

出　　处：《云南农业大学学报（社会科学版）》2012年第1期40-46,共7页Journal of Yunnan Agricultural University(Social Science)

基　　金：广东省体育局体育社会科学研究项目;广州市属高校科技计划项目(62073);广州市哲学社会科学规划项目(06-Q2-8)

摘　　要：通过对广东全民健身服务业市场准入制度现状的分析,提出为规范广东全民健身服务市场行为和市场秩序,促进全民健身服务业的健康、快速、可持续发展,新时期广东全民健身服务业市场准入应采取如下改革对策:大力发展社会主义市场经济;采取积极措施,促进体育消费,加大全民健身服务市场培育力度;进一步转变政府职能,构建现代行政调控体系;建立和健全全民健身服务法规体系,使之系统化;健全和完善相应的政策体系,保障全民健身服务业的快速发展;确立规范高效的市场准入程序性制度;多渠道培养和造就一大批体育健身服务业经营管理人才。Base on the analysis of present situation for market access system of national fitness service business in Guangdong Province, this article puts forward the corresponding measures to provide the reliable indexes for the market access system of national fitness service business in Guangdong Province, such as strongly develops the socialism market economy; promotes sports consumption to increase the national fitness service market growth; transforms the government functions and constructs the modem administrative control system; establishes and improves fitness services regulations system; improves the corresponding policy system ; multi-channel trains and brings up a large number of sports fitness services operation management employees, etc.

关 键 词：广东省 全民健身服务业 市场准入 市场准入制度 

分 类 号：C91[经济管理]