以运动服装为主营业务的体育用品制造业上市公司业绩评价——基于DEA视窗分析方法  

Evaluation on Performance of Sports Manufacturing Product Industry Mainly on Sports Clothing ——Based on DEA Windows Analysis Method

作　　者：张宏伟[1] 

机构地区：[1]苏州科技学院体育部,江苏苏州215009

出　　处：《体育科学》2012年第2期58-63,共6页China Sport Science

摘　　要：以2006—2010年为研究期间,选取运动服装为主营业务的体育用品制造业上市公司,采用DEA视窗分析方法,对国内体育用品制造业及国外类似企业的经营效率的变化进行考量。研究发现,国外大型企业阿迪达斯的技术效率一直处于领先地位;国内体育用品制造业上市公司的经营效率与国外的公司有一定的差距,差距主要是由纯技术效率值引起的;国内部分企业的经营效率较高,且金融危机对国内体育用品制造业上市公司影响不大。This paper studied the operational performance of sports manufacturing product industry mainly on sports clothing manufacturing home and aboard according to the sports listed company during 2006—2010 by the method of DEA windows analysis.The conclusion showed that the big size companies like ADIDAS takes great advantage in technique efficiency which were higher than domestic companies caused by pure technical efficiency,and some special companies operated well too.Financial crisis had little influence on domestic companies.

关 键 词：体育用品制造业 上市公司 DEA视窗分析 经营业绩 

分 类 号：G80-05[文化科学—运动人体科学]