工程机械的客户俱乐部时代  

Market perspective needs vision look far ahead and aim high

作　　者：夏悦 

出　　处：《今日工程机械》2012年第1期104-106,22,共3页Construction Machinery Today

摘　　要：随着国际宏观经济形势的变化和国内固定资产投资增速逐步下滑,机械行业产销下行,企业整体盈利水平呈下降趋势,2009、2010年的辉煌一去不返,主要制造商市场份额大都出现波动,市场主题已经开始了从增量扩展向存量争夺的急速转变,2011年这个＂十二五＂的开局年来得并不轻松。Through nearly 10 years of rapid development,Chinese construction machinery industry has grown into the fourth largest sub-sector in the machinery industry,the industry size has exceeded 400 billion yuan,China has thus become the world's largest construction machinery market.Even so,China is in the late of industrialize develop,construction machinery industry is still with growth.Construction machin-ery marketing is also develop with innovative,the overall market has changed from 'to meet the demand' stage to 'fight needs' stage,marketing has moved from 'extensive marketing' stage to 'fine marketing' stage.

关 键 词：工程机械 俱乐部 客户 固定资产投资 市场份额 经济形势 机械行业 制造商 

分 类 号：F832.48[经济管理—金融学]