多模态话语意义建构——以2011西安世界园艺博览会会徽为基点  

A Multimodal Discourse Construction of Meaning:Based on the Emblem of 2011 Xi’an International Horticuitural Exposition

作　　者：孙毅[1,2] 

机构地区：[1]西安外国语大学学报编辑部,陕西西安710061 [2]复旦大学外文学院,上海200433

出　　处：《外语与外语教学》2012年第1期44-47,共4页Foreign Languages and Their Teaching

基　　金：教育部人文社会科学研究青年基金项目"基于ERP实验的隐喻认知神经机理研究"(项目编号:11YJC740094);第五十批中国博士后科学基金项目"基于ERP实验的隐喻大脑神经机制研究"(项目编号:2011M500719)的阶段性成果

摘　　要：本研究运用多模态话语分析理论,赏析和探究2011西安世界园艺博览会会徽这一特殊话语类别,并指出,一则会徽远非仅限于语言文字,而是与图像、颜色及版式设计等符号相互作用,产生"合力",共同参与意义的整体建构并反映和重塑历史、文化及社会的真实。This study, tracing along the research vein of multimodal discourse analysis, appreciates and probes into a particular discourse category-the emblem of 2011 Xi＇an International Horticultural Exposition. It is found that an emblem is perceived not only in verbal language but also, together with modes such as image, color and format design, is meant to interact and mutually participate in the overall meaning construction, as well as reflects and rebuilds realities of history, culture and society.

关 键 词：多模态话语分析 意义建构 会徽 

分 类 号：H0[语言文字—语言学]