电信套餐价值评估与分析模型研究  

Research on Telecom Service Plan Assessment and Analysis Model

作　　者：贺仁龙[1,2] 魏姗姗[1] 邱晨旭[1] 

机构地区：[1]中国电信股份有限公司上海研究院,上海200122 [2]东华大学旭日工商管理学院,上海200051

出　　处：《电信科学》2012年第2期7-12,共6页Telecommunications Science

摘　　要：对业务流程域中影响套餐价值的风险进行了分析并提出针对性的应对措施,围绕套餐生命周期构建了一个电信套餐的套餐价值评估与分析模型,涵盖了8个维度及16个评分指标;在模型应用部分,对中国电信股份有限公司某分公司的600多个套餐进行了总体分析,还进一步以"EF系列"49元、89元和209元套餐为例做了雷达图,进行比对分析。模型应用效果明显,有助于提高电信套餐的竞争力。This article analyzes the risk of affecting the value of service plan in the operation flow and proposes the pointed measures.The article raises an assessment system to telecom service plan and analysis model.The assessment system provides 16 indicators in 8 dimensions to review service plan and indicate the overall rating and shortcoming for each plan.For the model application,the analysis has be done to more than 600 service plans from one telecommunication company,and furthermore,＂My E Family＂ plan 49/89/209 has be assessed as example with radar chart.The model application effect is obvious and helpful in enhancing the competitive power of telecom service plan in the market.

关 键 词：电信套餐 评估与分析 雷达图 

分 类 号：TN915[电子电信—通信与信息系统]