移动互联网流量经营数据分析与案例研究  

Research on Flow Management of Data Analysis Method and Application

作　　者：谈燕[1] 贺仁龙[1] 邱晨旭[1] 

机构地区：[1]中国电信股份有限公司上海研究院,上海200122

出　　处：《电信科学》2012年第2期32-35,共4页Telecommunications Science

摘　　要：针对电信业进入3G时代的经营特点和现状,本文提出流量经营是当前发展3G业务的关键。研究了支撑流量经营的数据分析方法,并结合实际应用案例,通过数据挖掘探析流量经营蕴涵的附加价值,为国内电信运营商建立有效的流量经营模式提供了参考。This article presents that the telecom industry is entering into 3G era of business operation characteristics,proposes the flow management is the key to the current development of 3G business.It studies the data analysis model for supporting the flow management,and actual application case,analysis added value of flow management through the data mining,it provides reference for the domestic telecom operators to establish an effective flow management mode.

关 键 词：3G时代 流量经营 数据分析 

分 类 号：TN929.5[电子电信—通信与信息系统]