从“青鸟健身事件”看我国健身行业发展的困境与出路  

From the Events of Nirvana Fitness to See the Dilemma and Way out of Chinese Fitness Industry

作　　者：魏鹏娟[1] 

机构地区：[1]西安体育学院,西安710068

出　　处：《价值工程》2012年第8期285-286,共2页Value Engineering

摘　　要：引起广泛关注的北京青鸟健身俱乐部关门事件从深层次上折射出我国当前健身行业面临的普遍困境。由于经营模式单一,经营成本飙升,健身行业的成长空间受到抑制;行业规范和行业扶持政策的缺失,使健身行业存在着无序竞争的状况,阻碍了健身行业的持续稳定发展。因此,迫切需要建立科学合理的市场准入制度,完善健身行业监管制度,制定完善行业标准,并尽快出台针对体育产业(包括健身行业)的优惠政策,提升健身行业的竞争水平,鼓励和扶持这一朝阳产业的发展。Aroused widespread concern, the events of Nirvana Fitness give an index to widespread question of our country＇s fitness industry.Becanse of the business model is singleness but the operating costs are soaring, these questions restrain the development room of fitness industry. And owing to lack of industry standard and support policy, our country＇s fitness industry faces foreword competitions, which hinder the industry sustainable development. So, it has urgent need to set up scientific market access system, make the regulatory system more perfected, draw up industrial standard, and give this new industry more preferential policies to lifting its competitive level and support it.

关 键 词：青鸟健身事件 健身行业 发展困境 思路 

分 类 号：G89[文化科学—体育学]