传媒中的女性形象建构及其对女性生存发展的影响  

Construction of Women's Image in the Mass Media and Its Impacts on Women's Survival and Development

作　　者：罗慧[1] 

机构地区：[1]厦门大学,福建厦门361005

出　　处：《山东女子学院学报》2012年第1期57-60,共4页Journal of Shandong Women＇s University

基　　金：中央高校基本科研业务费专项资金资助项目(项目编号:2010221087)

摘　　要：大众传媒在社会性别角色观念和女性生存与发展中扮演着重要角色。大众传媒对女性形象的塑造有其社会文化渊源,媒介文化的复制性对女性生存发展也产生不可忽视的影响。大众传媒应减少对"被看"、"被物化"、"被消费"、"被幻想"的女性形象塑造,而应更加平衡、全面地反映女性的主体意识和社会贡献,在重构大众传媒女性形象的过程中推动整个社会对女性生存和全面发展的认同。The mass media plays an important role in the construction of social gender roles and women＇s survival and development.Based on the analysis of women＇s images on newspaper,television,advertising and internet,this article attempts to discuss the social and cultural origins of the construction of women＇s image in the mass media,analyzes the impacts of the replication of the media culture on women＇s survival and development,and proposes to reconstruct the women＇s image in the mass media.In order to promote women＇s self-identity and the acknowledgement of women＇s subject consciousness from the whole society in the course of reconstruction of women＇s image,the mass media should not reduce women＇s images of women into passive object,such as ＂be seen＂,＂be materialized＂,＂be consumed＂,＂be fantasized＂ and so on.

关 键 词：大众传媒 女性形象 被看 物化 消费 主体意识 

分 类 号：C913.68[经济管理]