“一黄一蓝”机遇下的山东省乡村旅游发展对策研究  

Study on the Development of Shandong Rural Tourism in the Opportunity of "One Yellow and One Blue"

作　　者：吴晓[1] 

机构地区：[1]莱芜职业技术学院,山东莱芜271100

出　　处：《安徽农业科学》2012年第6期3442-3444,共3页Journal of Anhui Agricultural Sciences

摘　　要：考察了山东省乡村旅游发展所取得的成就,以及其在现阶段发展中存在的问题。分析了"一黄一蓝"经济区的建设为山东省乡村旅游带来的机遇,结合已有学术成果和国内外乡村旅游成功的实例,针对山东省乡村旅游的进一步发展提出了针对性的建议和对策。The achievements of the development of Shandong rural tourism and problems of it in the development of the present stage were investigated.Moreover,the opportunities brought by the construction of ＂one yellow and one blue＂ economic zone for Shandong rural tourism were analyzed.Finally,combining with the existing academic achievements and the successful cases of rural tourism at home and abroad,the corresponding suggestions and countermeasures for further development of Shandong rural tourism were proposed.

关 键 词：山东省乡村旅游 差异化 品牌 

分 类 号：S9[农业科学—水产科学] F592.0[经济管理—旅游管理]