The Birth and Growth of a Magazine(Part 2)  

作　　者：LU PING SHEN HAIPING 

机构地区：[1]China Welfare Institute [2]Shanghai Soong Ching Ling Foundation [3]Hong Kong and Macao Affairs Office of the State Council [4]不详

出　　处：《China Today》2012年第3期46-47,共2页今日中国(英文版)

摘　　要：SOONG Ching Ling knew well that marketing is critical to the survival and success of a publication.She appointed Talitha Gerlach as marketing chief of China Reconstructs,and insisted that it set up its own distribution channels.

分 类 号：G237.5[文化科学] G232