经理人“羊群行为”对企业定价策略的影响  

On Effect of Executives' Herd Behavior on Enterprise Pricing Strategy

作　　者：郭玉磊[1] 

机构地区：[1]重庆工商大学商务策划学院,重庆400067

出　　处：《价格月刊》2012年第2期15-19,共5页

摘　　要：从经理人"羊群行为"(herd behavior)的角度出发,分析在制定决策过程中经理人行为之间的相互影响,认为经理人在制定企业的战略决策过程中会出现一定的趋同现象,在定价策略方面体现为价格的同涨同跌,并且涨跌的幅度近似。This article analyzes mutual influence among executives＇ behavior in the decision-making process from the view of herd behavior.Executives make the same choice in enterprises＇ strategic decision process,which register as price increase and drop in the same time with an approximate range in the pricing strategy.

关 键 词：羊群行为 集体涨价 定价策略 

分 类 号：F726[经济管理—产业经济]