大众传媒:汉语国际传播的有效途径  

Mass Media:An Effective Way to International Popularization of the Chinese Language

作　　者：王烈琴[1] 

机构地区：[1]宝鸡文理学院外语系,陕西宝鸡721013

出　　处：《商洛学院学报》2012年第1期85-88,共4页Journal of Shangluo University

基　　金：陕西省教育厅专项科研计划项目(2010JK011)

摘　　要：大众传媒是人们获得信息的主要渠道,是社会文化和娱乐的提供者。电影、电视、网络等都属于大众传播媒体,它们以其独特的媒介特性吸引和影响着广大的受众。借鉴发达国家通过电视、电影及网络等大众传媒传播其语言和文化信息来增强国家实力和提高国际形象的做法对汉语语言文化的国际传播具有重要的实践指导意义。Mass media are an important channel of obtaining information and also a provider of social cultures and entertainments. Movies,TV and the Internet and so on all belong to mass media and they attract and influence their mass audience in their own particular ways. The fact that many developed countries in the world make efforts to strengthen their national power and promote their international images through TV programs and movies and the internet can be an important guide for the practice of Chinese international popularization.

关 键 词：大众传媒 汉语国际传播 途径 

分 类 号：G206.3[文化科学—传播学]