古镇旅游商业化探讨——以凤凰古镇为例  

Study on Tourism Commercialization of Fenghuang Ancient Town

作　　者：熊礼明[1] 李映辉[1] 

机构地区：[1]长沙学院旅游系,湖南长沙410003

出　　处：《资源开发与市场》2012年第3期285-288,共4页Resource Development & Market

基　　金：湖南省社科基金项目(09YBA011);湖南省软科学研究计划项目(2009ZK4008);教育部人文社科课题(09XJC790003)的成果之一

摘　　要：随着凤凰古镇旅游业的发展,当地旅游收入逐年上升,居民生活质量得到了较大的提高,但当地的环境、文化风俗遭到了不同程度的破坏,使古镇旅游蒙上了浓厚的商业化色彩。通过探究凤凰古镇旅游出现的商业化现象,分析了商业化出现的原因,剖析了凤凰古镇商业化存在的问题,提出了相应的建议,为凤凰古镇旅游业朝着适度商业化方向发展提供借鉴。With the development of tourism in Fenghuang Ancient Town,local tourism revenues increased year by year. The resident＇s quality life greatly improved. But the local environment, the euhural custom and so on also encountered the varying degree the destruction, caused the ancient town contaminated the commercialization color. This article attempted the commercialization phenomenon which appears through the inquisition Fenghuang ancient town traveling, analyzed the reason which the commercialization appearsed analyzed the Fenghuang ancient town commercialization existence question, then put forward the corresponding proposal, thus causes Fenghuang＇s tourism to develop toward the mederate commereialization di- rection.

关 键 词：凤凰古镇 旅游业 商业化 

分 类 号：F590.75[经济管理—旅游管理]