移动终端的杂志“客户端模式”  

The Magazine "Client Mode" Based on the iPad Type Mobile Terminal

作　　者：刘学义[1] 

机构地区：[1]吉林大学文学院,长春130012

出　　处：《北京理工大学学报（社会科学版）》2012年第1期125-129,共5页Journal of Beijing Institute of Technology：Social Sciences Edition

基　　金：国家社会科学基金资助项目(11CXW039)

摘　　要：期刊业正面临数字化大变革,如何构建数字出版产业链成为行业发展热门话题。基于移动平台的"客户端模式"为传统杂志提供了一个新的数字内容分销商业模式。不过,"应用"版杂志也暴露出许多问题。期刊业向数字出版转型涉及内容重新定位、传播模式再造、收费与定价、利益重新划分、终端普及程度等多个方面,而建立长远、健康的商业模式是转型能否成功的关键所在。业界需要认真研究真正符合市场需求的商业模式,提供适合大众阅读的内容,创造新的用户需求和市场渠道,吸引实实在在的消费者,从而构建杂志数字出版的生态链条。The integration of the traditional and digital terminals and mobile networks becomes the industry＇s strategic choice. The ＂client mode＇based on the iPad type mobile terminal offers a new digital content distribution business model. However,the ＂application＂version of the magazine has also revealed many problems. Moreover, the uncertain future of charge for content ,whether ＂broadcast＂ mode is also able to adapt to the new communicational environment, all cause practical problems. This paper argues that the transition from print edition magazine to digital publishing is related to many factors,such as content repositioning, distribution model reconstructing,charge and pricing,interest redistribution,terminal penetration etc. How the future business model looks like remains to be seen.

关 键 词：移动终端 杂志 客户端模式 

分 类 号：G206.2[文化科学—传播学]