基于中国传统文化的城市营销策略研究  

City Marketing Strategy Research Based on Traditional Chinese Culture

作　　者：田利娟[1] 王金明[1] 

机构地区：[1]唐山学院经济管理系,河北唐山063000

出　　处：《唐山学院学报》2012年第1期79-80,101,共3页Journal of Tangshan University

摘　　要：博大精深的中华传统文化蕴涵着丰富的人文精神,城市营销中只有充分运用这份宝贵文化财富,并汲取其营养和精髓,才能构建具有创新精神、团队精神与和谐精神的城市文化。将中国的传统文化和城市营销有效地结合起来,是城市营销中一个值得关注的重要课题。Broad and profound Chinese traditional culture contains abundant humanistic spirit and only by making full use of this valuable cultural tradition and absorbing its nutrition and core can urban culture with creative,team and harmonious spirit be structured in city marketing.It is important to integrate effectively traditional Chinese culture and city marketing in city marketing.

关 键 词：中国传统文化 城市营销 策略 

分 类 号：F29[经济管理—国民经济]