自媒体的传播学解读  

An Interpretation of the We Media from the Perspective of Communication Studies

作　　者：代玉梅[1] 

机构地区：[1]西南大学新闻传媒学院

出　　处：《新闻与传播研究》2011年第5期4-11,109,共8页Journalism & Communication

基　　金：西南大学中央高校基本科研业务费专项基金重点项目"自媒体传播与管理研究"(SWU1109318)

摘　　要：本文从自媒体的本质、自媒体的传播形态、自媒体影响力三方面进行传播学解读。探讨了自媒体作为信息共享的即时交互平台本质中区别于他媒体与平台媒体的自媒体定位,认为自媒体作为"节点共享"的即时信息网络,体现出"潜传播"下的即时信息发布与获取的核心功;解读了自媒体以聚合为特征的"核心-边缘"信息传播模式,认为这一模式下自媒体传播具备节点间"弱连带"和信息"圈子化"的优势,体现出信息"圈子化"传播中用户群的嵌套与勾连,这都是加速自媒体传播的根本动因;分析了对自媒体对受众、社会及传播效果方面的影响力,反映出自媒体影响力之正负效应共存。This paper will interpret communication studies from the nature of We Media,the spreading form of We Media and the influence of We Media.As the real-time interactive platform of sharing information,We Media essentially distinguishes the He Media and Platform Media.Considering the We Media acts as the instant information network of 'node sharing',it shows the core function of instantly releasing and getting hidden information from potential transmission.With the polymerization characteristic of the 'core-edge' information transmission mode,We Media possesses the advantage of Weak Ties among the nodes and the Circling of information,embodying the customers' nestification and link in the transmission of information circling,which is the ultimate cause of accelerating the transmission of We Media.The analysis of the communication effect of the We Media to audiences,society and transmission effects,reflects the coexisting of positive and negative effect of We Media.

关 键 词：自媒体 传播学 解读 媒体影响力 信息共享 信息传播模式 媒体作为 媒体传播 

分 类 号：G206[文化科学—传播学]