4S店汽车精品营销的问题及对策分析  

Problems and Countermeasures on Marketing of Auto Accessory in 4S Automobile Store

作　　者：刘庆[1] 杨保海[1] 

机构地区：[1]河南机电高等专科学校汽车系,河南新乡453000

出　　处：《河南机电高等专科学校学报》2011年第6期69-71,共3页Journal of Henan Mechanical and Electrical Engineering College

摘　　要：文章介绍了我国4S店汽车精品营销的现状,着重从态度和策略两方面分析了4S店汽车精品营销存在的问题,并提出了相应的对策。This paper introduces current situation of marketing of auto accessory in 4S automobile store.It pay more attention on the problems of auto accessory＇ marketing in 4S automobile from attitudes and stategies and offers the corresponding countermeasures.

关 键 词：汽车4S店 汽车精品 营销 

分 类 号：F713.3[经济管理—产业经济]