巢湖学院网络新闻宣传与管理现状及其改革对策  

HE NETWORK NEWS PUBLICITY AND MANAGEMENT STATUS IN CHAOHU COLLEGE AND ITS REFORM MEASURES

作　　者：凤卓[1] 汪元榜[1] 

机构地区：[1]巢湖学院,安徽巢湖238000

出　　处：《巢湖学院学报》2012年第1期61-66,共6页Journal of Chaohu University

摘　　要：通过对2010年巢湖学院网络信息的问卷调查、重点访谈、统计分析等研究认为,目前巢湖学院网页内容、页面设计与读者期待还存在着较大差距,尤其是网络新闻宣传和管理方面还存在数量不多、质量不高与管理不够等问题。为此,必须着重加强网络管理、体制机制、思想认识、队伍建设等方面改革,构建高校网络宣传与管理工作的新局面。Based on the survey,focus interviews,statistical analysis on network information of Chaohu College in 2010,strudies suggest that there are still large gaps between web content,page design of Chaohu College and audience expectations,especially there are still small number,quality,and management are not issues in publicity and management of network news,.To this end,the author proposals of reform initiatives in building a university network information and management from the strengthening of network management,systems and mechanisms,their thinking,team building,etc.

关 键 词：网络新闻 网络宣传 管理现状 改革对策 

分 类 号：C931[经济管理—管理学]