美日韩动漫产业品牌营运经验启示  

Americam,Japan and Korea cartoon industry brand operation experience inspiration

作　　者：刘纯[1] 

机构地区：[1]黔南民族师范学院,贵州都匀558000

出　　处：《特区经济》2012年第2期109-111,共3页Special Zone Economy

摘　　要：动漫产业发展上升到国家战略层面,引发学术界新一轮的热论,动漫产业品牌塑造成为焦点。基于现实,借鉴美日韩三国动漫产业品牌营运经验,从我国现实消费、新媒体发展、政府政策、产业网络等视角来铸造动漫品牌形象与内容,有利于我国动漫产业突围,造就国际竞争力,立于世界动漫产业强国的行列。The development of animation industry has come up to the national strategic level,triggering a new round of heat discussion in the academic,and the branding of animation industry attracts the most attention.Based on reality,learning from Japan,South Korea and the United States＇ operating experience in the animation industry branding and casting animated images and contents in line with our current consumption,new media development,government policy and industrial network contribute to the breakthrough of China＇s animation industry,creating international competitiveness,and owning a stand in the world of powerful animation industry.

关 键 词：动漫产业 动漫产业品牌 产业网络 动漫品牌形象 品牌营运 新媒体 

分 类 号：F719[经济管理—产业经济] F273.2