文化产业R&V战略联盟形成过程动态博弈分析  

Analysis of dynamic game in formation process of the culture industry R&V strategy alliance

作　　者：李葳[1] 孙浩进[2] 李春晶[3] 徐玉莲[1] 闫春[1] 朱媛琳[1] 

机构地区：[1]哈尔滨理工大学经济学院,黑龙江哈尔滨150080 [2]黑龙江省社会科学院,黑龙江哈尔滨150001 [3]黑龙江省图书馆,黑龙江哈尔滨150040

出　　处：《科技与管理》2012年第1期39-42,47,共5页Science-Technology and Management

基　　金：黑龙江省艺术科学规划重点项目(110A16);黑龙江省博士后基金(LBH-Z10108);黑龙江省教育厅人文社会科学基金项目(11552023)

摘　　要：R(Reality实体)&V(Vitality虚拟)战略联盟作为一种创新经济范式,能够灵活地利用文化产业的隐性资源。以文化产业的实体经济为研究对象,通过分析文化产业R&V战略联盟的形成动因,解释文化产业R&V战略联盟的形成是一个动态博弈的过程。运用动态博弈理论建立现实产业和虚拟产业之间联盟的动态博弈模型,并根据联盟的期望收益,得出联盟的最优稳定策略,最后对文化产业R&V战略联盟的发展提出对策建议,旨在为文化产业R&V战略联盟的发展提供参考依据。As an innovative economic paradigm,RV strategic alliance can utilize the latent resources flexibly.This paper researches on the entity economy of the cultural industry,and explains that the formation of RV strategic alliance of the cultural industry is a dynamic game process through analyzing the formation reasons of the cultural industry RV strategic alliance.Thus,this paper builds the dynamic game model of the real industry and virtual industry alliance by applying the dynamic game theory,according to the expected income of the alliance;it concludes the alliance＇s the optimal stable strategy.At last,this subject put forward some countermeasures on the development of the cultural industry RV strategic alliance in order to provide more references.

关 键 词：文化产业 R&V 战略联盟 动态博弈 

分 类 号：F49[经济管理—产业经济]